Suite929 Global Acquires Hardcore Hustle As Part Of Initiative To Expand Reach Among Millennials

JUNE 9, 2022 – Suite929 Global, an independent digital media company, today announced the acquisition of Hardcore Hustle, an all-encompassing destination that covers the business side of Pop culture across multiple verticals – Entertainment, Celebrity, Music, Style and Fashion, & Culture. Hardcore Hustle was founded by blogger Jay Peso.

Hardcore Hustle (to be renamed Firm Biz upon closing of the acquisition in July) provides a platform for an active cross-cultural audience of influencers to consume and interact with compelling content and unique digital experiences.

“Jay and his team at Hardcore Hustle have built a successful vertical with a compelling perspective — and an equally impressive community of devoted readers,” says Suite929 Global Principal Partner Chuck Holliday. “Bringing Hardcore Hustle into the Suite929 Global family is aligned with our goal of delivering high-quality editorial content at scale and providing audiences highly relevant opinions and insights.”

Hardcore Hustle began in 2010 as Corporate Takeover Mag, highlighting the business transactions of the top recording artists in the areas of Hip Hop & R&B. Jay Peso will exit his post as Founder & Publisher.